When we started working with a local IT company here in New Jersey, we were brought in with the task of taking over and improving the advertising going on at the company.
At the time they were doing AdWords and some SEO, but were having the biggest headache with their AdWords.
They were trying to do everything in house, but ultimately wanted to hand the process off to someone else to reduce overall costs while increasing the return on investment.
What we discovered was that it was requiring far too much money to generate leads for their business for the campaign to be at all profitable. On top of that there wasn’t good enough tracking to be able to measure if the campaign was profitable or not.
When we started working our magic for this IT Company we began by developing a high converting and focused set of landing pages, revamped their AdWords account, did monthly testing and optimization, and incorporated better tracking to prove out an ROI for the campaign.
Once all was said and done and we were a few months into the campaign, we started to see a 10X reduction in cost per lead, 5X the number of leads coming in, and all at half of the ad spend from previous months.
Chris Down is the Managing Member of Growth Spark Digital and an expert in the world of medical marketing.